COVID-19 has changed consumer behavior, perhaps permanently, and retail stores will need to take these new behaviors into account. The timing is uncertain and will differ across US markets, but what’s certain is that stores can’t simply pick up where they left off. Retail workers have been furloughed or laid off en masse, causing widespread economic pain and deepening the devastation of an unprecedented public-health crisis.Īt some point, stores will reopen and people will return to work, as evidenced in countries like China where the pandemic has passed its peak. As the COVID-19 pandemic erupted, hundreds of thousands of stores across the United States shut their doors, unsure as to when they would reopen.
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